My 'day job' is as a graphic designer in children's publishing. We get marketing reports every month and I just had to share this comment on one of my latest titles I designed:
"This is My Monster: This has to be the cutest monster in the world. When a jacket elicits so many "oohs and aahs" from fully-grown adults you just know you have nailed it. The touchy feely and sound chip element seems to be a pretty strong combination and delivers a product that everyone wants to have in stock."
Makes it all worthwhile :)